Reduced Lactose Milk Hits the U.K.

I can't believe it hasn't happened before this - and please correct me if I'm wrong - but lactose intolerant consumers had no equivalent to the reduced-lactose milk pioneered by Lactaid (and copied by many others) here in the U.S. and in Canada.

But Arla Foods has announced Lactofree, which it calls "a UK first."

Lactofree is produced by:

putting semi-skimmed cows milk through a filtration process and adding a lactase enzyme to ensure 99.95% of the lactose is removed.

Lactofree is already in stores, including Sainsbury's and possibly Tesco.