Lactaid's Milk Moments Campaign

This is the week to be a proud member of the army of people who are lactose intolerant or dairy allergic, I guess.

Not only is this Food Allergy Awareness Week, but LACTAID is kicking off the LACTAID MILK MOMENTS campaign.

The LACTAID® MILK MOMENTS™ consumer campaign kicks-off nationally on May 15th with a coast-to-coast children’s art contest called “Searching for LACTAID® MILK MOMENTS™.” The contest asks kids ages 11 and under to illustrate their favorite LACTAID® MILK MOMENTS™, such as having a milk and cookies treat with mom or drinking a smoothie, for the chance to win prizes worth $10,000 in value.

Three first place winners will receive a:
•Full kitchen makeover for the family that includes tableware, small appliances, refrigerator and more

•Deluxe “art studio” that includes art supplies, a digital camera and a computer

•The opportunity to see their winning artwork on LACTAID® Milk carton panels starting in October

•Second and third place winners will also be selected to receive the deluxe art studio.

A new website has been launched and consumers can visit the bilingual website WWW.LACTAIDMILKMOMENTS.COM for contest rules and more information. The deadline for entries is June 30, 2006.

Spreading the News of the Importance of Art Education

In launching LACTAID® MILK MOMENTS™ and the children’s art contest, the LACTAID® Brand is partnering with PTO Today, Inc. (PTO), a leading organization that provides expertise and support for school parent group leaders across the country.

The brand is making a $50,000 donation to the organization in support of art education in schools. More than 30 schools in select cities will receive art supplies in the Fall to host a Family Arts & Craft Night, a PTO program that enriches students’ lives with a fun and educational evening of art making.

Lactaid itself can be found at its website, www.lactaid.com.