Kozy Shack Soy Pudding

Kozy Shack, a "company known for its convenient, ready-to-eat desserts" has just introduced its first soy puddings.

The press release says:

There's sweet news for those who crave a rich and creamy dessert, but are lactose intolerant. Thanks to a new twist on a favorite treat, everyone can indulge and enjoy delicious, all-natural pudding made with soy.

That's because there's a new certified-organic version of a popular, ready-to-eat refrigerated dessert that can be enjoyed anytime.

The product, Kozy Shack Soy Pudding, comes in two flavors- chocolate and vanilla. In addition to great taste, it contains no hydrogenated oils, no artificial colors or flavors, no preservatives and 0g trans fat. It's also cholesterol, lactose and caffeine free and is considered suitable for a vegan diet.

And of course they tell you to get more information at their website, kozyshack.com. And of course, there's not one word up there yet about soy puddings.

I'll give a nickel to any marketer who can explain this to me.