The Big New Food Allergy Market

The Washington Post ran a major article, Food Allergies Trigger Multibillion-Dollar Specialty Market by Annys Shin, on the front page of today's paper.

Marketing to the food-sensitive has become so widespread that the Girl Scouts now sell three kinds of milk-free cookies, Anheuser-Busch has a gluten-free beer and Kellogg's makes Pop-Tarts in nut-free factories.

The market for food-allergy and intolerance products is projected to reach $3.9 billion this year, according to Packaged Facts, a New York research firm. And the market for gluten-free foods and drinks is expected to hit $1.3 billion by 2010, up from $700 million in 2006, according to research firm Mintel.

It's way too long to excerpt properly, so you look at the full article on their website.