Alpro Adds New Dairy-Free Yogurt Product

I've mentioned the UK firm Alpro several times before, notably in Dairy-Free Alpro and in More Soy Yogurt, English Style.

Apparently Alpro's efforts have come to financial fruition. TalkingRetail ("the hub for grocery retail) reported that:

Alpro soya dominates the £103m dairy free category with a 64%* share and is the only brand to have a range of products in each of the dairy free category's main fixtures, including fresh and UHT milks, cream, yogurts and desserts.

And that news is usually the prelude to expansion. Which it is.

Alpro soya is expanding its comprehensive range of yogurt alternatives with the launch of a vanilla 500g pot. The vanilla variant will tap into the buoyant ‘active health' yogurt category, which is growing at +27%* (by value). ...

The new 500g vanilla yogurt will launch in Sainsbury's, and Waitrose from April with a RRP of £1.29