Purely Elizabeth Dairy-Free Gluten-Free Baking Mixes

The purely elizabeth company, all lower case, makes "baking mixes free of sugar, dairy, wheat, and gluten," all lower case. It won the Sweetest Thing award, which has capital letters, making it far less hip.



There was, of course, a press release.

Elizabeth Stein executive chef and founder of purely elizabeth is delighted to announce that her line of gluten free, dairy free, wheat free and sugar free muffin and pancake mixes has earned esteemed recognition as the Sweetest Thing for 2009 by the popular newsletter DailyCandy. The newsletter which goes out to hundreds of thousands of readers daily with the latest and greatest products in fashion, food and lifestyle, each year nominates its favorite finds and asks its readers to vote for their favorite picks. This year purely elizabeth earned top billing as the "sweetest" food with thousands of votes pouring in for the healthy baking mixes. ...

This exciting new product line launched in November 2009 includes four inaugural varieties, Ultimate Cacao Muffin Mix, Apple Spice Muffin Mix, Blueberry Maple Muffin Mix and Perfect Pancake Mix (and trust us, you have never had more fluffy or delicious pancakes!) all loaded with health benefits. The mixes have an assortment of wholesome natural and organic ingredients, such as millet flour, hemp seed, chia seed, flax seed, raw cacao, coconut flour and almond flour...

Apparently the writer of the press release thought commas were as unhip as caps. typography free press releases are healthier in the new millennium.