Because of spam, I personally moderate all comments left on my blog. However, because of health issues, I will not be able to do so in the future.

If you have a personal question about LI or any related topic you can send me an email at I will try to respond.

Otherwise, this blog is now a legacy site, meaning that I am not updating it any longer. The basic information about LI is still sound. However, product information and weblinks may be out of date.

In addition, my old website, Planet Lactose, has been taken down because of the age of the information. Unfortunately, that means links to the site on this blog will no longer work.

For quick offline reference, you can purchase Planet Lactose: The Best of the Blog as an ebook on or Almost 100,000 words on LI, allergies, milk products, milk-free products, and the genetics of intolerance, along with large helpings of the weirdness that is the Net.

Thursday, June 21, 2007

$3800 Mistake

When you're peddling a research report for the astounding price of $3800 you'd think you'd take the time to be sure your pitch has been proofread.

Not the Datamonitor people. Or perhaps the blame goes to the shoddy coders at Pharmaceutical Business Review Online.

Whichever. One of them is responsible for this:

Irritable bowel syndrome (IBS) is a common disease affecting 1020% of the total adult population...

Despite the substantial impact IBS can have on sufferers' well being, about 7080% of sufferers have not been formerly diagnosed.

Wow! No wonder those of us with IBS feel so lousy. We each have it ten times over.

And this in a report whose justification of its price is so that you can:
Quantify the key target segments of the IBS patient population across the seven major markets

Quantify your press releases first, please.

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