Cold Stone Creamery Buys Cereality

Kahala•Cold Stone, the parent company of Cold Stone Creamery*, just announced the purchase of the now small but planning to grow Cereality^® Cereal Bar & Café chain.

The article in QSRMagazine.com describes Cereality as:

a new concept in the QSR [Quick-Service Restaurant] space, specializing in creating a unique and entertaining experience around the American ritual of eating cereal. Customers choose a base from Cereality’s menu of more than 30 cereal varieties and signature cereal blends, and select from 40 toppings and mix-in combinations to create their ultimate bowl topped with their favorite assorted milk and hot and cold beverage. The offerings extend to parfaits, smoothies, cereal bars and other bakery items. The Cereality customer experience is enhanced by a home kitchen atmosphere and the preparation of orders by pajama-clad Cereologists™.

Cereality has seven cafés in operation, with an eighth location scheduled to open at JFK International Airport later this month. Cereality currently holds franchise commitments for the opening of an additional 24 cafés over the next six years.

...

Cereality is the first restaurant business to ever break the mold of traditional foodservice to bring a unique, highly personal, healthy eating experience to the consumer, entirely focused around brand-name cereals. Customers can choose from more than 30 different cereal varieties, over 40 different toppings, a variety of milks (including soy and lactose-free) and choices of hot and cold beverages.

Like the smoothies mentioned below, Cold Stone offers a variety of "healthy" alternatives, many of them non-dairy.

Cold Stone Creamery’s Healthy Indulgences are:

• Sinless Sans Fat™ - Non-fat No Sugar Added Ice Cream
• A variety of non-dairy Sorbet flavors
• Reduced Fat Light Ice Cream
• Non-dairy Sorbet Smoothies
• Smoothies made with Soymilk
• A variety of mix-ins that fit your health and diet needs

*And also BLIMPIE, Frullati Café & Bakery, Great Steak & Potato Co., Johnnie’s New York Pizzeria, NRgize Lifestyle Café, Ranch1, Rollerz, Samurai Sam’s Teriyaki Grill, Surf City Squeeze, TacoTime, V’s Barbershop, and WafflÔ.