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Friday, October 17, 2008

Food Allergy Alert. Get the T-Shirt.

Moms who start companies because they made products for their children's allergies and the concept took off are a thousand points of light on the landscape. Yes, I'm that old.

Here's a fun and interesting twist. Rebecca Nelson has two sons with food allergies whom she worries about. OK, nothing new there. "I've got to find a way to be sure he's safe in school," she thought. Nothing new there either.

But, as Jennifer Chapman wrote for the Aspen Newspapers, Nelson's next move was distinctly different.



She said since she can't be with her child all day at school and because parents can't rely on a two, three or four-year-old to relay their food allergies to school staff, she designed a special shirt for her child to wear to pre-school.

Nelson got busy working on the computer, designing a T-shirt that read "Food Allergy Alert." ...

That's when Nelson taught herself computer programs and created a whole line - 12 designs - of colorful T-shirts with animals, insects and other kid-friendly designs. Then came the company name, ALERT Clothing Company. ...

T-shirts start at $18.99 and sweatshirts cost $26. Percentage of sales go toward FAAN and schools' Parent-Teacher Associations.

For more information about ALERT Clothing Company, visit www.alertclothingcompany.com.

A shipping and handling fee will be added to all orders.

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