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Wednesday, October 19, 2011

Lactaid Reintroduces Lactose-Free Yogurt

Why aren't there more lactose-free dairy products available in stores? Because you don't buy them.

You can't imagine how much I hate having to write that. But I've been watching store shelves for over 30 years. I've seen dozens of products come into the market - some with huge marketing campaigns - and then quietly disappear. They go away because they don't live up to sales expectations.

Will that ever change? I'm doubtful. For most people taking lactase pills or eating small amounts of dairy is completely sufficient. Those people with real need are the ones with allergies who have to avoid all dairy. Lactose-free won't work for them. Same for vegans. And lactose-free products have another strike against them. Low-selling products are always going to be more expensive than their equivalents. Lactose-free milks are finally available pretty much everywhere but they are always much more expensive than regular milks.

Yet companies keep trying. Why? I honestly don't know. No matter. It's a great thing for those of us who are always looking for more variations.

The biggest name in lactose-free products is Lactaid. Lactaid makes a more complete line of lactose-free true dairy products than anyone else. There's the milk in whole, 2%, 1%, and fat-free varieties, calcium-enriched in all four varieties, Fit & Creamy in low fat and nonfat, and chocolate, not to mention Egg Nog and Half and Half. They also make cottage cheese and five flavors of ice cream.

And now yogurt. They've made it in the past and it went away. But here it is again. Four flavors: vanilla, blueberry, peach, and strawberry. They're marketed in the standard 6 fl. oz. cup and a multipack of four 4 fl. oz. minicups.

Lactaid has a Product Locator so you can search by your zip code to see if it's sold close to you.

Will it survive? That's up to you.

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