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Sunday, April 08, 2012

Lactaid Discontinues Half-and-Half

It was less than two years ago that I made a big deal about Lactaid introducing a lactose-free true milk version of Halk-and-Half.

Oops. In our tiny niche of the supermarket world, products come and products just as quickly go. The disappearances are made with far less fanfare than the appearances, of course.

In case you blinked, the news was made public on Lactaid's Facebook page:

Erika Onorato
Why was lactaid half and half discontinued! I loved being able to have half and Half in my coffee everyday! Will it ever be brought back?
March 21 at 10:26am ·

Erika, we're sorry we discontinued your favorite LACTAID® product. Unfortunately, it was a business decision we made. At our next brand meeting, we'll be sure to bring up that our loyal fans are asking for it. Thank you for taking the time to let us know.
March 21 at 12:11pm

Lactaid still has more lactose-free true milk products than anybody else, to be sure. If you want them to continue you need to buy them. Every time my wife and I go visit her mother we take her shopping - she uses a walker now but zips around the store using a grocery cart faster than we can keep up - and always gets a couple of quarts of Lactaid ice cream. Let's hope she can always find it.

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1 comment:

NHmommy said...

I called them about this when my store stopped carrying it, thinking..oh it's a fluke. Nope...not happy at all!!!!!!!