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Tuesday, June 13, 2006

Manischewitz Makes Nondairy Cake Mixes

Last fall Duncan Hines announced that it was adding dairy products to its line of previously pareve cake mixes. Pareve is a term in the Jewish dietary laws for "neutral" foods, those with no meat or milk ingredients. Pareve foods are perfect for people with lactose intolerance or dairy allergies as well as those who are vegans, so this was a major loss.

Let the consternation cease. Manischewitz, the big-name Kosher food products firm, has stepped in with the first two flavors of a new line of pareve cake mixes. They're starting with the basics – Vanilla and Chocolate – but promise to add more flavors as time goes on. The web site even offers a Pareve Fudge Frosting recipe, made with soy milk.

And Manischewitz gets points for mentioning lactose intolerance as a reason for offering the cake mixes. Yes! Let's remind them that we're a major market. Support companies that recognize LI.

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