IMPORTANT NOTICE ABOUT COMMENTS

Because of spam, I personally moderate all comments left on my blog. That means you will not see your comment when you post it. It will instead show up within 48 hours, along with my response if one is appropriate.

All comments are welcome and will be posted, even if they are negative. You just can't promote other sites or products in them.

If you have a personal question about LI or any related topic you can send me an email at stevecarper@cs.com.

Otherwise, this blog and my Lactose Intolerance Clearinghouse are now legacy sites, meaning that I am not updating them any longer. The basic information about LI is still sound. However, product information and weblinks may be out of date.

My old website can be found at www.stevecarper.com/li

For quick offline reference, you can purchase Planet Lactose: The Best of the Blog as an ebook on Smashwords.com or Amazon.com or BarnesandNoble.com or a whole lot of other places that Smashwords is suppose to distribute the book to. Almost 100,000 words on LI, allergies, milk products, milk-free products, and the genetics of intolerance, along with large helpings of the weirdness that is the Net.

Friday, September 15, 2006

Why Lactose Tolerance?

Why? Why, indeed?

That should be all I need to say, but this is the Internet and so there's never a good time to stop talking. You need to seem to be a real person. Be folksy. Talk with a voice. Voice is a literary term. Hemingway had a voice. Raymond Chandler had a voice. Vonnegut has a voice. You know immediately how they sound, even if you run across something of theirs you haven't see before. Voice has been defined as the spaces between the words. That's not a very good definition, but then again most bloggers don't have a very good voice. There are 50,000,000 blogs out there. Can you tell any of them apart?

What about this one? Here's a sample:

Our work will be done once society is free of every last ounce of negativity. The following are projects we are currently working on:

-Removing the entries for "mean," "bad," and "no" from Wikipedia
-Adding the word "please" to every stop sign
-Legally changing the term "antacid" to "pro-base"
-Eliminating the letter grades B, C, D, and F from schools
-And, of course, promoting lactose tolerance worldwide


If that doesn't scream "viral marketing" to you then you're just their audience.

And what's that about lactose tolerance? I write about lactose intolerance all the time. So that must be the opposite, right? Not getting symptoms from milk? As in, drink more milk?

No, it's not our friends over at the California Milk Marketing Board, the Got Milk? people. Close, though.

The Lactose Tolerance blog is being brought to you by the same people behind lactosetolerance.org. That .org is cute. You might even think that it's a real organization, for about half a nanosecond. Hey look, it even has a campaign headquarters with the kind of cheap plastic banner one gets printed up at Kinko's.

It ain't cheap, none of it. The truth? It's all a promotion for Nesquik flavored milks. And there are five flavors, yet you only get to vote for two. Is that a satiric commentary on the difficulty smaller parties have when trying to wedge their way in between the hegemony of Republicans and Democrats in our two-party system? Nah. They just don't think their viewers can handle five options all at once. We've gone from Puff Daddy's Vote or Die to chocolate v. strawberry on a website too lame for lamers.

And over at craigslist, we find this gem. [Name of recipient deleted]
Reply to: X
Date: 2006-09-13, 12:06PM EDT

Do you want to support a cause? Do you root for the underdog? Do you have a quarter I can borrow? Then join the cause at lactosetolerance.org.

· no -- it's NOT ok to contact this poster with services or other commercial interests

The irony! It burns!

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