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Friday, May 18, 2007

Similac Sensitive R.S. Lactose-Free Formula

Abbott's Laboratories has just announced an expanded, improved line of Similac® infant formulas. The latest additions to the Similac family include Similac Sensitive™ and Similac Sensitive R.S.™ – both designed to address common feeding problems such as fussiness and gas – and Similac® Go & Grow™, designed to help older babies get the nutrition they need as solid foods are introduced into their diets.

Their press release says:


Similac Sensitive is made with a unique blend of carbohydrates that helps reduce fussiness and gas due to lactose sensitivity. Research shows almost half of all babies with feeding issues are switched to a tolerance formula, like Similac Sensitive, by three months of age.1 Similac Sensitive provides moms a new alternative to address these feeding challenges.




Similac Sensitive R.S., made with added rice starch, is a new formula specifically designed to help reduce the frequency of common spit-ups. According to the American College of Gastroenterology, almost all infants reflux or regurgitate a portion of their feeding at one time or another.2 Similac Sensitive R.S. has been clinically shown to reduce the frequency of spit-up by 54 percent.3

1 ACNielsen HH Panel 2000-2003, Ziment 2002-2003.
2 Marsha Kay, MD, “Common Gastrointestinal Problems in Pediatric Patients.” The American College of Gastroenterology, http://www.gi.org/patients/gihealth/pediatric.asp.
3 Among healthy 2-month-old infants, compared to standard formula. Clinical Study AJ68, February 2001, Ross Products Division, Abbott Laboratories, Columbus, Ohio.


One other possibility for those with dairy allergy concerns is Go & Grow.
Another new formula from Abbott, Similac Go & Grow, is specially designed for the needs of growing babies, ages 9 to 24 months. Similac Go & Grow offers balanced nutrition for older babies as solid foods and milk are introduced into their diets. Similac Go & Grow provides at least 25 vitamins and minerals and more than 30 percent of the Daily Value of calcium, iron and vitamin C in just one 8-fluid-ounce sippy cup. Similac Go & Grow is available in both milk- and soy-based formulas, and will replace Similac® Advance® 2 and Isomil® Advance® 2 as the Similac solution for improved toddler nutrition.

Suggested retail price for Similac Sensitive is $13.79 for 12.9-ounce Powder, $24.99 for 25.7-ounce Powder, $4.49 for 13-fluid-ounce Concentrate and $5.99 for 32-fluid-ounce Ready To Feed (RTF). For Similac Sensitive R.S. the suggested retail price is $5.99 for 32-fluid-ounce RTF. Similac Go and Grow's suggested retail price is $10.99 for 12.9-ounce Powder and $19.99 for 24-ounce Powder.

The information about Sensitive or Sensitive R.S. isn't up yet at the website. However, this page about Similac® Lactose Free Advance at the Ross Labs site may be of help, and you can search for the other Similac products from there.

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