The Lactose Intolerance Clearinghouse Has Moved.

My old website can be found at www.stevecarper.com/li I am no longer updating the site, so there will be dead links. The static information provided by me is still sound.

For quick offline reference, you can purchase Planet Lactose: The Best of the Blog as an ebook on Smashwords.com or Amazon.com or BarnesandNoble.com or a whole lot of other places that Smashwords is suppose to distribute the book to. Almost 100,000 words on LI, allergies, milk products, milk-free products, and the genetics of intolerance, along with large helpings of the weirdness that is the Net.

I suffer the universal malady of spam and adbots, so I moderate comments here. That may mean you'll see a long lag before I remember to check the site and approve them. Despite the gap, you'll always get your say. I read every single one, and every legitimate one gets posted.


Tuesday, January 03, 2012

Yoplait to Launch Lactose-Free Yogurt in Late January

Hey, everybody. We've been noticed!

Kendall J. Powell - isn't that the perfect corporate executive name? - is the CEO of food product behemoth General Mills, the $15 billion giant that owns practically every other brand you see in a supermarket. One of their more than 100 brands is Yoplait, which General Mills bought out last May. And Ken - yes, he's called Ken, just like a normal person - has big plans for the yogurt. Plans that include us.

CEOs have to prime investors of their plans and expected earnings on a regular basis because this affects the predictions of their stock prices. So they do quarterly conferences in which they lure in the suckers with glittery promises of good times ahead. The investment site SeekingAlpha.com put up a transcript of their General Mills Second Quarter F '12 Earnings Results Conference Call.

And here's the part that concerns us:

We've got some good innovation coming on Yoplait in the second half. We'll introduce Greek yogurt and granola parfaits and new flavors of our Greek yogurt in multipack formats. We're also launching a new line of lactose-free Yoplait yogurt. Studies show that around 15% of U.S. consumers are lactose intolerant, and the percentage is higher among the growing multicultural populations. Dairy products that provide a lactose-free benefit are growing at a double-digit rate, so our retail customers recognize the increasing importance of this trend. We think this is a good innovation for the Yoplait brand, and we'll support this new line with couponing, digital advertising and in-store sampling.




More digging found out that the lactose-free yogurt will be in stores at the end of January. You should see four flavors. Cherry is obviously one of them, since that's the picture they sent out, but I haven't found the other three. This is so new that nothing about it is available at the Yoplait website yet. Keep checking there, though. You'll sure to find coupons for these new products as they get rolled out.

Other lactose-free real milk yogurts exist now, of course. Lactaid has a line of them in four flavors, strawberry, vanilla, peach, and blueberry. Green Valley Organics has even more flavors: peach, plain, honey, blueberry, vanilla, and strawberry.

Brands go out of the lactose-free business quickly, though. The Continental lactose-free yogurt I wrote about in 2007 is no longer available. Neither is the company. If you really want lactose-free yogurt, be sure to buy it and keep it in business.

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2 comments:

Marian said...

Yippee! Great news!

Jeff said...

After seeing this post a few weks back I looked for lactose free yogurt on the Yoplait website and then found the Lactose Free Yoptimal in my grocery store. They have it here in Ontario (Canada). Not only is it lactose free but it is a great tasting, creamy yogurt and they did not try to double up their target market and make it sugar free or anything like that, which many lactose free dairy products like ice cream often are (so the sorbitol or malitol bloats you up instead of the lactose).

Thanks,