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Sunday, April 22, 2012

Kozy Shack Lactose-Free Dairy Pudding

The good people at Kozy Shack sent me an announcement for their new lactose-free dairy pudding, and I've been dilatory in posting it. So let me make up for that right now.

Fact Sheet

SWEET REVENGE: FIRST-OF-ITS-KIND LACTOSE FREE DAIRY PUDDING
 Kozy Shack® Makes Classic Pudding Available For Consumers Affected By Lactose Intolerance

* * *

The News: A first-of-its-kind, wholesome dairy dessert without lactose

Kozy Shack® Lactose Free Dairy Pudding in three delicious varieties: Rice; Tapioca; Chocolate

Consumers affected by lactose intolerance will be delighted to spot a new dessert with real dairy milk, but without the lactose. Kozy Shack® Lactose Free pudding is an indulgence made with wholesome natural ingredients delivering the same great taste and quality the brand is known for.

The Product: · Lactose Free · Made with Natural Ingredients · Good Source of Calcium · Made with Real Milk · No Artificial Preservatives · No Hydrogenated Oils · No Artificial Colors or Flavors · 130 Calories Per Serving · Kosher Dairy · Gluten Free

 Price: Suggested Retail Price $4.99/6-pack

Availability: Nationwide supermarkets

Kozy Shack® Noted as a “Supermarket Gem” by The New York Times for its ready-to-eat wholesome and delicious taste, Kozy Shack® traditional products meet today’s consumer lifestyle. For more than 40 years, Kozy Shack® has been providing the finest quality, ready-to-eat refrigerated desserts. Packaged for convenience, the products are available in ready-to-serve portions in the dairy cases of food retailers across the country. For this and other Kozy Shack® products, visit us at www.kozyshack.com or become a fan on Facebook.

Now the frustration. You can see a picture of the Lactose-Free cartons on the home page at KozyShack.com. But there's nothing about it on the Products page or anywhere else on the site. You may think this is weird behavior for a major company, but it's all too standard. I'm used to getting an announcement for a product and then not being able to find information about it on the company's own site. I still thank the people at Kozy Shack for thinking about me, but I need to remind them that getting the word out to their consumers directly is far more important.

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