Maggie Moo's Zoomers: Lactose-Free Smoothies

MaggieMoo's International Ice Cream and Treatery does super premium, i.e. high-fat, ice cream, and makes a big production of blending in a range of cookies and other sweets into the ice cream while you watch. Just like Marble Slab Creamery, which was also just bought by MaggieMoo's new parent company, NexCen Brands, Inc. Since they're both competing with the mammoth Cold Stone Creamery, this must be the coming next big thing.

OK, so what does this have to do with us lactose intolerant types?

A press release just announced some great news.

MaggieMoo's International, a super-premium ice cream brand known for introducing innovative frozen treats, announced today the launch of its new line of low-fat, lactose free, fresh ice cream and fruit smoothies - "Zoomers™". Made with fresh fruit and available in six flavors, Zoomers™ are loaded with vitamins, antioxidants and fiber - offering a healthy option for people on the go.

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Available at Treateries nationwide beginning May 23, 2007, the new Zoomers line-up is offered in four flavors: strawberry banana, creamy mango, mocha coffee and caramel coffee. It also includes two Super Zoomers™ flavors: raspberry pomegranate and triple berry pomegranate. Each flavor is available in three sizes - small, regular and large.

Made with fresh berries and pomegranate juice, Super Zoomers™ help consumers get their fill of healthy antioxidants, nutrients and enzymes believed to reduce the risk of cancer, heart disease and stroke.

Additionally, in the large size, Super Zoomers™ have at least the 1 1/2 to 2 cups of the USDA Recommended Daily Allowance (RDA) of fruit servings per day.

Four Zoomers™ flavors contain natural fruits high in vitamin C such as strawberries and orange juice. Vitamin C offers numerous health benefits from strengthening the immune system to reducing the risk of certain cancers.

Zoomers™ are a great source of fiber, which plays an important role in maintaining a healthy weight and supporting a healthy digestive system. One small Triple Berry Pomegranate Super Zoomer™ has thirteen grams of fiber, 140 percent of the RDA of vitamin C, and only one gram of fat.

Does this mean they are using lactose-free ice cream? Not clear. I'll see if I can get more details.

To promote the new smoothies line, MaggieMoo's is doing a sweepstakes, with the prize being a brand new LX50 model Vespa® scooter, with a retail value of approximately $3,500. The sweepstakes will run from May 23rd to September 11th.

The press release says you should go to the website for details. 'Cept there ain't any. Nothing on Zoomers either. Maybe some time before May 23 their web techs will get on the ball. Otherwise, Maggie will have some splainin' to do.

Those 200 stores are dispersed among more than 40 states so there may be one close to you. Let me know what you think.