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Saturday, September 08, 2007

What's New at Tofutti

Tofutti Brands, Inc. was started in the 1970s by David Mintz, who was looking to make nondairy desserts for his kosher deli. Experimentation led him to tofu, the soy curd that can be processed, flavored, and molded in a thousand different ways. Tofutti sour cream and cream cheese substitutes were born. Tofutti soy ice cream was harder to make - the soy taste kept overwhelming the flavorings - but he beat that as well.

Now Tofutti has a wide-ranging line of frozen desserts and other milk alternatives, all made from soy. And all kosher and parve.

David Mintz is still at the head of his company and still coming out with new flavors.


The Tofutti What's New page introduces Mint by Mintz, cool mint flavor Tofutti soy frozen dessert dipped in organic chocolate coating; Key Lime Pie-flavored Cuties (snack-sized sandwiches); Sour Supreme Non-Hydrogenated, their Better Than Sour Cream substitute; a companion non-hydrogenated Better Than Cream Cheese substitute; and a Blueberry and Cheese-filled flavor of Mintz's Blintzes, where the cheese is of course their own nondairy cream cheese substitute.

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