Because of spam, I personally moderate all comments left on my blog. However, because of health issues, I will not be able to do so in the future.

If you have a personal question about LI or any related topic you can send me an email at I will try to respond.

Otherwise, this blog is now a legacy site, meaning that I am not updating it any longer. The basic information about LI is still sound. However, product information and weblinks may be out of date.

In addition, my old website, Planet Lactose, has been taken down because of the age of the information. Unfortunately, that means links to the site on this blog will no longer work.

For quick offline reference, you can purchase Planet Lactose: The Best of the Blog as an ebook on or Almost 100,000 words on LI, allergies, milk products, milk-free products, and the genetics of intolerance, along with large helpings of the weirdness that is the Net.

Thursday, February 16, 2006

Wonder Bread Has Dairy? It Does! It Doesn't! It Will!

Whenever you think the world has gone beyond bonkers, someone in Corporate America will come along and kick it up another notch.

Take Wonder Bread. Good old-fashioned Wonder Bread, so ingrained in American lore that a spokesperson for the company issued a statement assuring folks that its new Wonder Bread with whole grains would still roll up into little balls for lunchroom food fights. Dairy-free Wonder Bread, which managed to build bodies 12 ways without using any milk for the last decade. That Wonder Bread.

The one that now complies with the new Food Labeling Law by listing a warning that it contains milk. But doesn't contain milk.

You read that right. There's a milk warning on a product that contains no milk.

Why? Because at some point in the future, Wonder Bread will change its recipe to include whey, a milk product. When? Oh, maybe later this year.

"Our customers are best served - and the spirit of the FDA regulations is best served - by changing the labeling on a schedule that ensures that consumers have the information they need," said Theresa Cogswell, vice president of research and development of parent company Interstate Bakeries Corp.

That's nice of them, and extremely civic minded.

Only one problem.

It's not currently true. They are deliberately mislabeling their product.

"The regulations state that the packaging has to be truthful and not misleading," [FDA spokeswoman Kimberly] Rawlings said. "The label should reflect the contents of the package."

So is this fraud? Probably not, but mostly because the FDA never even considered the possibility that somebody would start putting on a warning before the product was even added.

Wonder Bread. Teaching people not to trust ingredients labels since 2006.

Excuse me while I go off in a corner and babble quietly to myself.

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Anonymous said...

Um, apparently you must be mistaken. I work for Hostes, and we do not mislabel any products deliberetly or accidently. Wonder Bread does not or ever will contain dairy. I might also add, you must be desperate to make up information seeing how no one visits your site or blog. I know this because your planet lactose population number is fixed to stay at its current number and I am the only schmoe who has posted a comment on your blog. Please do not make further lies about our company and falsley accuse us. I am writing this on my own time, not for the company, so please forgive and errors in writing seeing as this is not edited.

Steve Carper said...

I'm going to leave this up, even though it's obviously a troll.

The Internet is a dangerous place and you readers continually need to decide who to trust on any issue.

This is a good place to start. It or me. I'll let you decide which of us is more credible.

Anonymous said...

These are serious charges you make, Mr. Carper. I find the Hostes Man's story more credible. I agree with him that you should not circulate slander about his company.

Anonymous said...

I second that mate!

Steve Carper said...

Wow, a comment from a "new" poster who makes the same spelling mistakes.

One more trolling message and they all go.