Because of spam, I personally moderate all comments left on my blog. However, because of health issues, I will not be able to do so in the future.

If you have a personal question about LI or any related topic you can send me an email at I will try to respond.

Otherwise, this blog is now a legacy site, meaning that I am not updating it any longer. The basic information about LI is still sound. However, product information and weblinks may be out of date.

In addition, my old website, Planet Lactose, has been taken down because of the age of the information. Unfortunately, that means links to the site on this blog will no longer work.

For quick offline reference, you can purchase Planet Lactose: The Best of the Blog as an ebook on or Almost 100,000 words on LI, allergies, milk products, milk-free products, and the genetics of intolerance, along with large helpings of the weirdness that is the Net.

Wednesday, August 23, 2006

Dairy Free Alpro

Alpro Soya is a major UK maker of dairy-free soy - or soya in non-American-speak - products. It produces both Alpro drinks and the organic line called Provamel.

They've revamped their website and rebranded their line of drinks. is reporting that:

Alpro recently announced that it is rebranding its chocolate milk range as Alpro Soya Dairy Free Chocolate Shake, which it is supporting with a nationwide campaign. The company also recently revamped its Oy! Dairy Free Shakes for kids and its core range of dairy-free alternatives to milk.

The chocolate milk overhaul is part of Alpro's strategy to encourage consumers to try soya alternatives and take the niche product into the mainstream.

The U.S. market has responded well to soy milk in mainstream supermarkets, so let's hope this strategy works just as well in the U.K., which has been several years behind the states in awareness of lactose intolerance and dairy allergies. And that meant that products for the lactose intolerant and dairy allergic have been harder to find.

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1 comment:

Anonymous said...

Steve, I tried emailing you (address from your other web site) but it bounced back to me. How can I email you? I have info about making your own lactose free yogurt that I'm anxious to share. Thanks. -Lynn Use my yahoo address if you want to email me (i hate that spammers will see this - but maybe you can delete it?)