Pure Dairy-Free Delights

Pure Dairy Free is a major UK brand of dairy free products. Free of many things, in fact:

The Pure brand was developed for people with food sensitivities in mind, particularly those who have an allergy or intolerance to dairy. In the early 1990s, Pure Sunflower was developed and launched into health food stores throughout the UK. It's free from:

•Dairy
•Artificial colourings & preservatives
•Added flavourings
•Soya
•Gluten
•Hydrogenated oils
•GM ingredients

Pure also does two other dairy-free spreads, Pure Soya and Pure Organic, both of which do contain soy.

And now a press release I found on the TalkingRetail.com site announced that Pure is branching out to other dairy-free alternatives.

Pure Dairy Free Soya Soft & Creamy Spread (RRP £1.69) and Pure Dairy Free Soya Slices (RRP £1.69), have launched nationwide to provide dairy free alternatives to mainstream cream cheese and cheese slices. ...

The Pure brand, part of the Kerry Foods stable, is currently worth £7m and has experienced a 20% YOY value growth. Extending the range to encompass healthy cheese alternatives will reinforce Pure's position as the choice brand for consumers, with commercial promise for yet another profitable year for the brand and its retailers.

Launch of Pure Dairy Free Soya Soft & Creamy Spread and Pure Dairy Free Soya Slices will be supported by a multi-faceted marketing campaign.

This will include in-store promotions, online and press advertising, PR and a 50p money off coupon placed onto packs of Pure spreads to drive trial.

The Pure website will also be revamped providing consumers with recipes for cooking and baking with the new soya alternative to cheese products. ...

Pure Dairy Free Soya Soft & Creamy Spread and Pure Dairy Free Soya Slices are free from all dairy products, also making them suitable for vegans. They are also gluten and cholesterol free, as well as free from all GM ingredients.