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Tuesday, June 15, 2010

Cubs Game Postponed Due to Frozen Kefir Deliciousness

Babe Ruth was a legendary gourmand. A couple of dozen hot dogs tided him over from a pre-game snack to the after game meal, where he might memorably wash down a 36 ounce steak with a 16 ounce steak.

So what might he think of the news that "frozen kefir, custom parfaits and low-fat smoothies, is prominently featured in the Wrigley Field locker room and soon–to-be in the press room." Low-fat smoothies. I believe that in the unlikely event that the Babe called up a mental picture of the phrase low-fat smoothies he visualized a group of thin young hoors. Not even hors, as in hors d'oeuvre, which he might devour a tray or two of if stuck at a fancy-smancy party of the type where he once refused the asparagus on the grounds that it made his piss stink.

But no. These are health foods, perpetrated upon the machoness of the brawny shoulders of the Chicago baseball scene by the Starfruit Cafe, a subsidiary of Lifeway Foods.

Lifeway Foods will sponsor the company's second "Lifeway Foods Day" at Wrigley Field. The first 10,000 children entering Wrigley Field on Sunday, June 20 will receive a "ProBugs" toy courtesy of Lifeway Foods. All fans will be able to sample Lifeway Kefir products at a specially-marked booth on the main concourse.



Lifeway Foods is America's leading supplier of the cultured dairy product known as Kefir and Organic Kefir. Lifeway Kefir is a dairy beverage that contains 10 exclusive live and active probiotic cultures. Starfruit Cafe, a subsidiary of Lifeway Foods, serves frozen kefir products at four local Chicago stores.

The horror, the horror. The Horror can be read in a press release in the Sacramento Bee by the Lifeway People.

Want to know more about kefir? Try my earlier posts, How Good for You Is Kefir? and an even earlier post about Lifeway bringing frozen kefir to Chicago.

The Babe like beer that was cold, and probably oysters that were chilled, and meat that was as sizzling hot as his bat. Kefir? It's a different world.

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