Dairy Markets has a short squib up on its site that should be good news for my Danish readers.
Arla Foods has launched a lactose-free milk in Denmark, the first in a new line of lactose-free dairy products.
Official estimates suggest that between 3% and 6% of Danes suffer from lactose intolerance. But the product will also be aimed at those who think they have a problem and have therefore opted for non-dairy alternatives.
Arla is the huge UK manufacturer of Lactofree milk.
I can't find any additional information on this new Danish product. But let's face it. When you market a product who think they need it but don't really, the state of information about lactose intolerance is beyond nuts into surreal.