Because of spam, I personally moderate all comments left on my blog. However, because of health issues, I will not be able to do so in the future.

If you have a personal question about LI or any related topic you can send me an email at I will try to respond.

Otherwise, this blog is now a legacy site, meaning that I am not updating it any longer. The basic information about LI is still sound. However, product information and weblinks may be out of date.

In addition, my old website, Planet Lactose, has been taken down because of the age of the information. Unfortunately, that means links to the site on this blog will no longer work.

For quick offline reference, you can purchase Planet Lactose: The Best of the Blog as an ebook on or Almost 100,000 words on LI, allergies, milk products, milk-free products, and the genetics of intolerance, along with large helpings of the weirdness that is the Net.

Thursday, August 27, 2009

Valio's Lactose-Free Milk Is a Hit!

Valio Real Goodness Lactose Free 2% Milk. It's a Hit! Complete with exclamation point!

Who says? None other than Phil Lampert, the Supermarket Guru!

This product is a HIT! Being the grandson of a dairy farmer, I don’t want anybody to screw around with my milk. But the reality is that there are millions of people who are now lactose intolerant. Valio Real Goodness Lactose Free Milk has one of the best mouth feels, colors and tastes of lactose free milk I’ve had. On top of which it has over 1/3 less fat and 40% less sugar than regular milk. Close your eyes, take a sip and you’ll most likely not be able to tell the difference between this and your regular milk. Retails for $2.59.
Valio, Ltd

Lampert gives it a total score of 92 out of 100.

Now here's the biggest news of all, one that deserves its own exclamation point. In the past I've had to lament that Valio is a European company whose products were available seemingly everywhere except the U.S. But Valio Real Goodness Lactose Free Milk is currently being rolled out in U.S. supermarkets!

Here's the schedule:
Week of 8/10:

Week of 8/17:
Shop Rite
P&C Markets
Big M
Weis Markets
Price Chopper

Week of 8/24:
King Kullen
Roche Brothers

Week of 8/31:
Redners Markets
Bravo Markets
Big Y
Fine Fare
Olean Supplied Stores

Week of 9/7:

Week of 9/14:
Giant Markets based in Carlisle

Week of 9/21:
Stop & Shop

Week of 9/28:

Week of 10/5:
Target - Philadelphia /Southern New Jersey /Delaware areas only

Could this major rollout of a hot new product from a major new competitor in the market have anything to do with the Lactose-Free Milk Taste Test I wrote about? A test of a new milk that didn't have the extra sweetness of current lactose-free milks, just like Valio Real Goodness Lactose-Free? All I can say is, what a coincidence otherwise.

Check the Valio Real Goodness Lactose Free Milk website for coupons, recipes, and all the other good stuff that comes with the introduction of a new product. And be sure to let me know what you think of its taste.

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Anonymous said...

It will be nice to have supermarket choices in addition to Lactaid. That being said, those of us who live near Trenton, NJ are very lucky to live near Halo Farms, the best lactose free milk that I've ever had. Not only is it delicious, but it's $1.33 for a half gallon! Go ahead and try to beat that!

Anonymous said...

Living in Finland I really enjoy the Valio lactose-free products and other functional milk products. The selection is really wide here, the prices are higher than in US tough.

Anonymous said...

I love love love Valio's Lactose-Free Milk! LOVE IT!

Here's my problem. I'm in CT and saw the milk in all my supermarkets when it first came out. For some reason, now I can't find it anywhere! Needless to say I'm soooooo peeved it's not funny!

Now I have to search the state for a place to buy it! said...

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