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Monday, February 18, 2008

LäraBar, Gluten and Dairy-Free Energy Bars

Sarah Musgrave burbles ecstatically in the Montreal Gazette about an energy bar called the LäraBar, an dairy-free, gluten-free, vegan, kosher, energy bar with crunchy umlaut goodness.



The taste: I've avoided health bars ever since realizing the sesame snaps I was given as a child weren't really candy bars. But Larabar's lemon bar won me over; it's sweet, lively with citrus and there's a lot more chew than crunch.

The story: I first tried this snack in 2004, in Colorado, where the brand was founded, and instantly appreciated the flavour. Upon reading the ingredients, I was even more impressed: dates, cashews, almonds, lemon concentrate, and that's about it. It's uncooked, it's unsweetened, it's gluten-free, it's dairy-free, it's soy-free, it's vegan, it's kosher - sum it up as sinless.

LäraBars come in umpteen flavors and also have a chocolate bar counterpart, Jŏcalat.




Both bars are available in the U.S. as well as Canada and in many other countries, as a store locator on their website will reveal if you have the patience to go through it.

The website has one of the most evil Flash animation interfaces I've had the misfortune to encounter. Designers who perpetrate these atrocities should be strapped down in front an old Atari and forced to watch Frogger until their eyes bleed.

I found information for LäraBar and Jŏcalat on the Delicious Organics shopping site, where the have the old-fashioned idea of allowing you to see the product and read the text simultaneously.

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