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Thursday, June 11, 2009

Non-Allergenic Weaning Product Announced

Nutricia, the big pharmaceutical house, announced a new product of great interest to parents of children with milk allergies.

Nutricia, the European market leader in advanced medical nutrition, announces the launch of Neocate Nutra, the first and only weaning product made from 100% non-allergenic amino acids. Neocate Nutra has been specifically developed for weaning infants and older children with cows' milk protein allergy (CMPA) and multiple food protein intolerance (MFPI). Unlike many weaning products, Neocate Nutra contains no hidden allergens and is designed to provide children with the key essential nutrients they need for development. With its unique format, Neocate Nutra is suitable for taking infants through the various stages of weaning and also for older children on very restricted diets who are looking for convenient and varied food options.

Neocate Nutra represents a groundbreaking advance in the management of CMPA, a condition which affects between 2 to 7.5% of infants worldwide.(1) With the launch of Neocate Nutra, parents of CMPA infants of a weaning age and above can, for the first time, choose with confidence a weaning product that is made from 100% non-allergenic amino acids, ruling out any possible allergic reactions caused by an exposure to any trace of cows' milk. Neocate Nutra contains key essential nutrients potentially missing from a dairy-free diet and contains a child's full dietary requirements of calcium and two thirds of their daily requirements for iron and vitamin D*. This helps to ensure valuable nutrition for healthy bones, growth and development throughout the weaning stage and beyond. ...

Neocate Nutra is a versatile and convenient product. When water is added to this powder-based product, a smooth, spoonable "yoghurt style" consistency is formed which can be adjusted by adding more or less water as desired. With its neutral taste, Neocate Nutra is perfect on its own or can be combined with a variety of sweet or savoury "safe" foods. Neocate is manufactured in a cows' milk protein-free plant. Neocate Nutra is suitable for infants from 6 months and young children.

National launches of Neocate Nutra will be taking place across the world during the course of 2009 and 2010.

The Nutricia North America website already has an order page for the product for the U.S. and also one for Canada.

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