Because of spam, I personally moderate all comments left on my blog. However, because of health issues, I will not be able to do so in the future.

If you have a personal question about LI or any related topic you can send me an email at I will try to respond.

Otherwise, this blog is now a legacy site, meaning that I am not updating it any longer. The basic information about LI is still sound. However, product information and weblinks may be out of date.

In addition, my old website, Planet Lactose, has been taken down because of the age of the information. Unfortunately, that means links to the site on this blog will no longer work.

For quick offline reference, you can purchase Planet Lactose: The Best of the Blog as an ebook on or Almost 100,000 words on LI, allergies, milk products, milk-free products, and the genetics of intolerance, along with large helpings of the weirdness that is the Net.

Friday, January 15, 2010

Purely Elizabeth Dairy-Free Gluten-Free Baking Mixes

The purely elizabeth company, all lower case, makes "baking mixes free of sugar, dairy, wheat, and gluten," all lower case. It won the Sweetest Thing award, which has capital letters, making it far less hip.

There was, of course, a press release.

Elizabeth Stein executive chef and founder of purely elizabeth is delighted to announce that her line of gluten free, dairy free, wheat free and sugar free muffin and pancake mixes has earned esteemed recognition as the Sweetest Thing for 2009 by the popular newsletter DailyCandy. The newsletter which goes out to hundreds of thousands of readers daily with the latest and greatest products in fashion, food and lifestyle, each year nominates its favorite finds and asks its readers to vote for their favorite picks. This year purely elizabeth earned top billing as the "sweetest" food with thousands of votes pouring in for the healthy baking mixes. ...

This exciting new product line launched in November 2009 includes four inaugural varieties, Ultimate Cacao Muffin Mix, Apple Spice Muffin Mix, Blueberry Maple Muffin Mix and Perfect Pancake Mix (and trust us, you have never had more fluffy or delicious pancakes!) all loaded with health benefits. The mixes have an assortment of wholesome natural and organic ingredients, such as millet flour, hemp seed, chia seed, flax seed, raw cacao, coconut flour and almond flour...

Apparently the writer of the press release thought commas were as unhip as caps. typography free press releases are healthier in the new millennium.

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1 comment:

Eliezer said...

Turns out, Abe's Market has a special on a Purely Elizabeth 4-pack for today only.