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Friday, July 16, 2010

Hain Dreams - Dairy-Free Multitudes

The Hain-Celestial Group is so gigantic that they're almost too big to see. I talk about new firms that enter the non-dairy and dairy alternative market because they're easy to spot when I walk by the shelves. Hain products are always there and it's hard to keep track of what's new. I've had them on my website product list forever, of course.

How big are they? Gape at this list:

Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, DeBoles®, Hain Pure Foods®, FreeBird™, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic™, Imagine Foods™, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Linda McCartney®, Realeat®, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica® and Queen Helene®.

The one, or ones, I want to talk about today are the Dream lines of dairy-free drinks and frozen desserts. They are all found at Taste the Dream.

There are four Dreams, Rice, Soy, Hemp, and Almond, each obviously named after the ingredient that is used as the base. Kidz Dream is soymilk and fruit juice smoothies.

The newest line is Chocolate Dream bars.
New Chocolate Dream dairy free candy bars are premium all-natural, solid chocolate bars crafted from cocoa that will satisfy everyone’s chocolate dream.

Available in five decadent varieties, they contain no artificial colors, flavors, preservatives or refined sugars making them truly a dairy free and gluten free dream come true.

The five flavors are Dark Chocolate in Almond, Pure Dark, Rice Crunch, and Raspberry, and Sweet Chocolate in Creamy Sweet.

If you think you remember the Dream lines under another name, you're right.
The roots of RICE DREAM and SOY DREAM go back to 1971, when Robert Nissenbaum, one of the original founders, had opened Morning Dew Organic Food Market in St. Louis, MO. It was one of the first organic/natural food stores in the United States. Robert was very passionate about the relationship between diet, health and well being, as well as very concerned for the environment. He explored the natural vegetarian diet, macrobiotics, yoga, and organic gardening. He used his store as the vehicle to share his ideas and inform others about the benefits of this new way of living.

In 1982, Robert and another partner founded Imagine Foods in the Missouri countryside. Things really took off when he and his partner took some of their products including soy tempeh, an early version of RICE DREAM beverage, and RICE DREAM Frozen Dessert to a natural food industry trade show. The distributors were crazy about the RICE DREAM Frozen Dessert. The orders kept coming, and the company kept growing and changing, to offer the highest quality, most delicious all-natural foods.

In December of 2002, Imagine foods was made part of The Hain Celestial Group- the country’s largest and most respected natural and organic foods company. Imagine Foods is proud to be part of The Hain Celestial Group’s family of brands that provide delicious “better for you” foods loved by people of all ages.

Taste The Dream Consumer Relations
The Hain Celestial Group, Inc.
4600 Sleepytime Dr.
Boulder, CO 80301

Or call us at:
1-800-434-4246, Monday-Friday, 7am-5pm Mountain Time

If you would like more information about The Hain Celestial Group, go to www.hain-celestial.com

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