The Lactose Intolerance Clearinghouse Has Moved.

My old website can be found at www.stevecarper.com/li I am no longer updating the site, so there will be dead links. The static information provided by me is still sound.

For quick offline reference, you can purchase Planet Lactose: The Best of the Blog as an ebook on Smashwords.com or Amazon.com or BarnesandNoble.com or a whole lot of other places that Smashwords is suppose to distribute the book to. Almost 100,000 words on LI, allergies, milk products, milk-free products, and the genetics of intolerance, along with large helpings of the weirdness that is the Net.

I suffer the universal malady of spam and adbots, so I moderate comments here. That may mean you'll see a long lag before I remember to check the site and approve them. Despite the gap, you'll always get your say. I read every single one, and every legitimate one gets posted.


Tuesday, January 15, 2008

More Soy Yogurt, English Style

Just a week ago I wrote that Turtle Mountain was launching a line of soy yogurts.

Now comes word that the UK firm Alpro is, guess what, launching a line of soy yogurts.

It's officially a trend! There'll be a cover story in Time within a week!

TalkingRetail.com is the enabler for Alpro's press release:


Alpro soya is launching the UK's first reduced calorie soya alternative to yogurt. The launch of Light yogurt follows the successful 2006 launch of Alpro soya Light reduced calorie soya milk.

Alpro is once again driving the dairy free category. “Dieting is still important to consumers, but their outlook has changed quite dramatically in recent years,” commented John Allaway, Alpro’s commercial director.

“Consumers no longer want faddy and extreme, ‘get thin quick’ diets but rather want to achieve good health through the consumption of products which have wider health benefits such as soya.”

“Alpro soya Light milk has been extremely popular. We want to expand on the success of it and give consumers what they want in terms of yogurt: the health benefits of soya, with less fat, sugar and calories, combined with great taste.

“We are confident that the Light yogurts will be a success and believe they will, like Alpro soya Light milk, help attract new consumers and grow the dairy free category.”

As well as being reduced in calories, the new Light yogurts are naturally low in saturated fat and are free from artificial colours, preservatives or sweeteners. Available in 4 x 125g packs containing 2xRaspberry/Blackberry and 2x Pineapple/Passionfruit varieties.

The Light yogurts will be available initially in Tesco and Waitrose, RRP is £1.59 and the launch will be supported by a high profile marketing campaign.

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