More Soy Yogurt, English Style

Just a week ago I wrote that Turtle Mountain was launching a line of soy yogurts.

Now comes word that the UK firm Alpro is, guess what, launching a line of soy yogurts.

It's officially a trend! There'll be a cover story in Time within a week!

TalkingRetail.com is the enabler for Alpro's press release:

Alpro soya is launching the UK's first reduced calorie soya alternative to yogurt. The launch of Light yogurt follows the successful 2006 launch of Alpro soya Light reduced calorie soya milk.

Alpro is once again driving the dairy free category. “Dieting is still important to consumers, but their outlook has changed quite dramatically in recent years,” commented John Allaway, Alpro’s commercial director.

“Consumers no longer want faddy and extreme, ‘get thin quick’ diets but rather want to achieve good health through the consumption of products which have wider health benefits such as soya.”

“Alpro soya Light milk has been extremely popular. We want to expand on the success of it and give consumers what they want in terms of yogurt: the health benefits of soya, with less fat, sugar and calories, combined with great taste.

“We are confident that the Light yogurts will be a success and believe they will, like Alpro soya Light milk, help attract new consumers and grow the dairy free category.”

As well as being reduced in calories, the new Light yogurts are naturally low in saturated fat and are free from artificial colours, preservatives or sweeteners. Available in 4 x 125g packs containing 2xRaspberry/Blackberry and 2x Pineapple/Passionfruit varieties.

The Light yogurts will be available initially in Tesco and Waitrose, RRP is £1.59 and the launch will be supported by a high profile marketing campaign.