Valio's Lactose-Free Milk Is a Hit!
Valio Real Goodness Lactose Free 2% Milk. It's a Hit! Complete with exclamation point!
Who says? None other than Phil Lampert, the Supermarket Guru!
This product is a HIT! Being the grandson of a dairy farmer, I don’t want anybody to screw around with my milk. But the reality is that there are millions of people who are now lactose intolerant. Valio Real Goodness Lactose Free Milk has one of the best mouth feels, colors and tastes of lactose free milk I’ve had. On top of which it has over 1/3 less fat and 40% less sugar than regular milk. Close your eyes, take a sip and you’ll most likely not be able to tell the difference between this and your regular milk. Retails for $2.59.
Valio, Ltd
Lampert gives it a total score of 92 out of 100.
Now here's the biggest news of all, one that deserves its own exclamation point. In the past I've had to lament that Valio is a European company whose products were available seemingly everywhere except the U.S. But Valio Real Goodness Lactose Free Milk is currently being rolled out in U.S. supermarkets!
Here's the schedule:
Week of 8/10:
Shurfine
Foodtown
Shursave
Week of 8/17:
Shop Rite
Acme
P&C Markets
Big M
Weis Markets
Price Chopper
Week of 8/24:
A&P
Pathmark
Waldbaums
Superfresh
King Kullen
Kings
Roche Brothers
Week of 8/31:
Redners Markets
Wegmans
C-Town
Bravo Markets
Big Y
Fine Fare
Shaws
Olean Supplied Stores
Met
Pioneer
Week of 9/7:
Tops
Week of 9/14:
Giant Markets based in Carlisle
Hannaford
Week of 9/21:
Stop & Shop
Bozzutos
Independents
Week of 9/28:
C&S
Independents
Week of 10/5:
Target - Philadelphia /Southern New Jersey /Delaware areas only
Could this major rollout of a hot new product from a major new competitor in the market have anything to do with the Lactose-Free Milk Taste Test I wrote about? A test of a new milk that didn't have the extra sweetness of current lactose-free milks, just like Valio Real Goodness Lactose-Free? All I can say is, what a coincidence otherwise.
Check the Valio Real Goodness Lactose Free Milk website for coupons, recipes, and all the other good stuff that comes with the introduction of a new product. And be sure to let me know what you think of its taste.
4 comments:
It will be nice to have supermarket choices in addition to Lactaid. That being said, those of us who live near Trenton, NJ are very lucky to live near Halo Farms, the best lactose free milk that I've ever had. Not only is it delicious, but it's $1.33 for a half gallon! Go ahead and try to beat that!
Living in Finland I really enjoy the Valio lactose-free products and other functional milk products. The selection is really wide here, the prices are higher than in US tough.
I love love love Valio's Lactose-Free Milk! LOVE IT!
Here's my problem. I'm in CT and saw the milk in all my supermarkets when it first came out. For some reason, now I can't find it anywhere! Needless to say I'm soooooo peeved it's not funny!
Now I have to search the state for a place to buy it!
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