Here's a press release for a new product that might be of some interest to some of you readers.
Kaiku Food Corporation has recently developed a new dairy derivative which adds to the health benefits of two of its main product lines: cholesterol reducers and lactose-free dairy products. From the fusion of the two the new Kaiku Benecol ZERO has been created, the only dairy product that reduces high levels of cholesterol and which, at the same time, is free of lactose. From now on, those persons who are intolerant to lactose, those with gastrointestinal disorders or simply persons with heavy digestion, can enjoy the benefits of Kaiku Benecol, the most concentrated cholesterol on the market. Moreover, it is the only market product incorporating 2 grams of vegetable stanols – the optimum daily dose.
Sounds cool, right?
Of course, you may be asking yourself one question. What kind of product is it? A dairy derivative isn't quite enough information for most of us.
Well, tough. That's as much as you get in the press release. If you don't already know the answer, then you're not the target audience.
Maybe this video they put out last year for Benecol, the precursor to Benecol ZERO, might help.
That two-second shot of a bottle at the end clears it all up.
If not, go directly to the source. Kaiku Benecol. Which is entirely in Spanish.
I suppose that makes sense since Kaiku is a Spanish company. But then why the ads and press releases in English?
Another mystery of the Internet.