The Lactose Intolerance Clearinghouse Has Moved.

My old website can be found at www.stevecarper.com/li I am no longer updating the site, so there will be dead links. The static information provided by me is still sound.

For quick offline reference, you can purchase Planet Lactose: The Best of the Blog as an ebook on Smashwords.com or Amazon.com or BarnesandNoble.com or a whole lot of other places that Smashwords is suppose to distribute the book to. Almost 100,000 words on LI, allergies, milk products, milk-free products, and the genetics of intolerance, along with large helpings of the weirdness that is the Net.

I suffer the universal malady of spam and adbots, so I moderate comments here. That may mean you'll see a long lag before I remember to check the site and approve them. Despite the gap, you'll always get your say. I read every single one, and every legitimate one gets posted.


Monday, May 24, 2010

Kaiku Benecol ZERO

Here's a press release for a new product that might be of some interest to some of you readers.

Kaiku Food Corporation has recently developed a new dairy derivative which adds to the health benefits of two of its main product lines: cholesterol reducers and lactose-free dairy products. From the fusion of the two the new Kaiku Benecol ZERO has been created, the only dairy product that reduces high levels of cholesterol and which, at the same time, is free of lactose. From now on, those persons who are intolerant to lactose, those with gastrointestinal disorders or simply persons with heavy digestion, can enjoy the benefits of Kaiku Benecol, the most concentrated cholesterol on the market. Moreover, it is the only market product incorporating 2 grams of vegetable stanols – the optimum daily dose.

Sounds cool, right?

Of course, you may be asking yourself one question. What kind of product is it? A dairy derivative isn't quite enough information for most of us.

Well, tough. That's as much as you get in the press release. If you don't already know the answer, then you're not the target audience.

Maybe this video they put out last year for Benecol, the precursor to Benecol ZERO, might help.



That two-second shot of a bottle at the end clears it all up.

If not, go directly to the source. Kaiku Benecol. Which is entirely in Spanish.

I suppose that makes sense since Kaiku is a Spanish company. But then why the ads and press releases in English?

Another mystery of the Internet.

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