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Saturday, August 21, 2010

Daiya Expands Its Vegan "Cheese" Alternative Availability

I posted about the introduction of Daiya vegan "cheese" almost a year ago. I said, "It's big distinction is that instead of soy or rice or the usual bases, Daiya uses tapioca* and/or arrowroot flours."

The vegan cheese world can't sit still for long. Daiya, a Canadian product, is finally busting out all over. All over Canada, at least. Naturally, there's a press release.

Daiya Foods has been called "the holy grail of vegan cheese". naturalnews.com says "Daiya is one brand that stands out from the rest. Based on its excellent taste, texture, and ingredients, Daiya truly is a delicious and healthy vegan product."

Daiya Foods originated in Vancouver, BC. The Naam restaurant on W. 4th Ave was one of their first customers and Canadian consumers have been asking for the last year when they can buy the product in Canada. The day is on the horizon, the labeling issues holding Daiya Foods back have been overcome, and the packages are at the printers! We will start shipping to distributors Oct 1st, and you will see the product in stores by the end of the month!

Over the last year the only way to purchase Daiya products in Canada was to order 5lb foodservice packages from online retailers like Karmavore or Viva Granola; many supportive Canadian consumers waited patiently for their shipment of Daiya style shreds to arrive at their front door. Now everyone will find the retail packages exploding onto shelves in early fall, plus the foodservice and prepared foods sections in markets will be ramping up over the next 4 weeks.

Enjoy Daiya products on your pizza, nachos, and comforting macaroni. Daiya products are a healthy choice that offers all of the taste, melt, and stretch without the guilt! It's a perfect option for any diet need, whether you have a common food allergy, are lactose intolerant or vegan, or your [sic] just watching cholesterol and trans fat intake!

Positive feedback is already coming in from the foodservice market; Boon's Burger CafĂ© in Manitoba says "Thanks Daiya, we’ve got new customers coming in the door… just because we are carrying your "cheese"! With a powerful, fast moving national launch in the US Whole Foods and the continued trends in vegetarian and health eating, Daiya Foods expects the same excitement in Canada. Check back often to see where you can purchase or enjoy Daiya products at www.daiyafoods.com/where/index.aspx.

Product information: Daiya products are a revolutionary new dairy-free vegan option that tastes, shreds, melts, and stretches perfectly for any of your favorite recipes. Daiya is free of many of the common allergens including; dairy (casein and lactose), soy, gluten, egg, peanuts and tree nuts (excluding coconuts). Daiya is also free of animal products, cholesterol, trans fats, and preservatives. To find out more visit www.daiyafoods.com.

To spare you, I edited the release to create paragraphs and I added some proper punctuation. I complain all the time about how badly written press releases are, but this one is close to the bottom.

Hi, Daiya! I'm available!


*UPDATE: That used to say cassava flour, but the ingredients lists now [11/27/11] read tapioca flour instead.

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