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Friday, October 12, 2007

Wheat-Free, Gluten-Free, Dairy-Free Pizza Crusts

"Rustic Crust™, Inc. is a New Hampshire based bakery specializing in Old World style pizza products that are as convenient as they are delicious."



If you suspect that sounds like press release puffery, you're correct. But the press release in question announces a new line of interesting-sounding products, Wheat-Free, Gluten-Free, Dairy-Free Pizza Crusts.

Just in time for National Celiac Awareness Month, Rustic Crust™ today announced the launch of its new line of wheat-free, gluten-free, dairy-free pizza crusts. Napoli Herb, an authentic Italian crust, is the first product in the new line. ...

Rustic Crust's Napoli Herb ready-made pizza crusts come in a convenient package containing two seven-inch crusts which retails for approximately $5.99. Rustic Crust ready-made pizza crusts are available nationwide in key grocery chains and independent natural food stores across the country.

Rustic Crust launched its ready-made pizza crusts in September 2005. In just six months, Rustic Crust became the number one brand and accounted for more than 57% of category growth. Today, Rustic Crust maintains its leadership position in the category and sells its branded pizza products nationwide in over 1,500 natural food stores, traditional supermarkets and club stores. ...

Rustic Crust's new wheat-free, gluten-free and dairy-free line complements its existing organic and all-natural, Old World ready-made line of pizza crusts, such as Cheesy Herb, Italian Herb, Tuscan Six Grain, Classic Sourdough, Ultimate Whole Grain, Organic Great Grains and Organic Pizza Originale.

Rustic Crust makes the only ready-made, Old World crusts that store for up to 120 days months in a pantry naturally. All-natural oxygen absorbers preserve freshness without the need of artificial preservatives commonly found in other shelf-stable products.

They also have a line of Frozen Old World Flatbread Pizzas if you don't want to make your own and a pizza sauce if you do.

Their website is www.rusticcrust.com/. A store locator can be found there. It and other clickable items on the site were not behaving when I visited, so let's hope their IT people are hard at work.

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