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Because of spam, I personally moderate all comments left on my blog. That means you will not see your comment when you post it. It will instead show up within 48 hours, along with my response if one is appropriate.

All comments are welcome and will be posted, even if they are negative. You just can't promote other sites or products in them.

If you have a personal question about LI or any related topic you can send me an email at stevecarper@cs.com.

Otherwise, this blog and my Lactose Intolerance Clearinghouse are now legacy sites, meaning that I am not updating them any longer. The basic information about LI is still sound. However, product information and weblinks may be out of date.

My old website can be found at www.stevecarper.com/li

For quick offline reference, you can purchase Planet Lactose: The Best of the Blog as an ebook on Smashwords.com or Amazon.com or BarnesandNoble.com or a whole lot of other places that Smashwords is suppose to distribute the book to. Almost 100,000 words on LI, allergies, milk products, milk-free products, and the genetics of intolerance, along with large helpings of the weirdness that is the Net.

Thursday, October 04, 2007

Lactose-Free Cheese Follow-Up

I constantly complain about press releases for new products that aren't co-ordinated with the websites mentioned in the release. The new soymilk, Silk Plus For Bone Health, which I wrote about back on September 26, still doesn't appear on the Silk website.

I was somewhat proud - all right, gloating - when I discovered this brand new press release issued this week. Sorrento Cheese Offers New Sorrento(R) +Plus String Cheese in Stride with Supermarket Trends Towards Functional Foods.

Remember? I wrote about it all the way back on September 19, in Sorrento Lactose Free String Cheese, after receiving an email from Nicole S.

I can't say you get much in the way of new information from the press release, but for the record:

Sorrento's other new offering, the Sorrento +Plus Lactose-Free string cheese, is the answer for the nearly 20% of the U.S. population (30-50 million Americans) who have difficulty digesting lactose, the major sugar found in milk. While some people who have difficulty digesting lactose, also known as lactose maldigesters [or lactose intolerant], avoid dairy altogether, many look to yogurt, aged cheeses, or enzyme tablets taken with meals to fit the health benefits of dairy into their diet. But none of those options offer as much portable convenience and nutrition as Sorrento's Lactose-Free string cheese product, which still packs all the goodness of 20% of the RDA for calcium.

30 - 50 million is 10% - 17% of the population, not "nearly 20%," but as we've seen recently nobody teaches math any more. At least nobody who writes press releases remembers their math. I suppose that's why they're writing press releases instead of doing real work. (Oh, right. I forgot I'm a freelance writer who's done many a press release in his checkered career. Hmm.)

Ad. Press releases done cheap. Math guaranteed correct.

Anyway, I thank all the people who take the time to write me about products that they've seen. You're all encouraged to let me know what you've spotted, either in a comment here or in an email to: stevecarper@cs.com, Names are always kept confidential.

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