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Thursday, May 14, 2009

Lactaid Free Sample

I get it when a company decides to cross-promote its products. That makes sense.

Usually.

Benecol Spread is a functional food, one that adds plane sterol esters to reduce cholesterol. I mean, how many other butter substitutes are made by multinational pharmaceutical firms, in this case McNeil Nutritionals.

You know what else is made by McNeil Nutritionals? Lactaid. And Benecol is running a promotion in which you can get a free sample of Lactaid just by filling in the request form on that page.

But the weird thing for me is that Benecol is a lactose-free spread. Check this page.

• Zero Carbs
• No Trans Fat
• Lactose-Free
• Gluten-Free
• Kosher

OK, if you're avoiding lactose you may look for Benecol. Or if you trying for health you'll take Lactaid. Or something like that. It all makes perfect sense.

I'll stop making fun of them now. McNeil is one of the good guys. Lots of products aimed at us. Just remember that you don't need to take Lactaid when you have Benecol.

McNeil Nutritonals.

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