The Lactose Intolerance Clearinghouse Has Moved.

My old website can be found at www.stevecarper.com/li I am no longer updating the site, so there will be dead links. The static information provided by me is still sound.

For quick offline reference, you can purchase Planet Lactose: The Best of the Blog as an ebook on Smashwords.com or Amazon.com or BarnesandNoble.com or a whole lot of other places that Smashwords is suppose to distribute the book to. Almost 100,000 words on LI, allergies, milk products, milk-free products, and the genetics of intolerance, along with large helpings of the weirdness that is the Net.

I suffer the universal malady of spam and adbots, so I moderate comments here. That may mean you'll see a long lag before I remember to check the site and approve them. Despite the gap, you'll always get your say. I read every single one, and every legitimate one gets posted.


Thursday, May 14, 2009

Lactaid Free Sample

I get it when a company decides to cross-promote its products. That makes sense.

Usually.

Benecol Spread is a functional food, one that adds plane sterol esters to reduce cholesterol. I mean, how many other butter substitutes are made by multinational pharmaceutical firms, in this case McNeil Nutritionals.

You know what else is made by McNeil Nutritionals? Lactaid. And Benecol is running a promotion in which you can get a free sample of Lactaid just by filling in the request form on that page.

But the weird thing for me is that Benecol is a lactose-free spread. Check this page.

• Zero Carbs
• No Trans Fat
• Lactose-Free
• Gluten-Free
• Kosher

OK, if you're avoiding lactose you may look for Benecol. Or if you trying for health you'll take Lactaid. Or something like that. It all makes perfect sense.

I'll stop making fun of them now. McNeil is one of the good guys. Lots of products aimed at us. Just remember that you don't need to take Lactaid when you have Benecol.

McNeil Nutritonals.

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