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Friday, November 06, 2009

The BRAT Diet Made Liquid

The BRAT Diet is named after its ingredients, Bananas, Rice, Applesauce, and Toast, four foods that are so mild for most peoples' digestive tracts that they can be used to soothe troubled tummies.

Toast is a problem for those with celiac disease, of course, and many breads also include milk.

And some children have such severe problems that getting them to eat solid foods is itself an issue.

That was the problem with the children of Greg and Ilsa Toepfer. So, in a familiar tale, the couple worked to find a solution for their children. Which they are now marketing nationally.

The story by Mike Hodgson of The Adobe Press talked about the long process they went through.



Greg said. “We got the basic formula, and it tasted OK. Then we worked very closely with their scientists and designers and came out with something we really, really liked.”

The process took a year.

“It took a long time, but it’s a good thing it did because we found all these other things we could put in it that really help calm the digestive tract,” Greg said.

Some of those things include electrolytes to aid absorption, vitamins, calcium and other minerals, but to make the product gluten- and lactose-free, they removed toast from the formula.

“The ‘T’ now stands for ‘tummy-soothing,’” Greg said, noting the drink comes in four flavors — chocolate honey, vanilla, cinnamon toast and original. ...

In September, Organic B.R.A.T. was among the products showcased by some 3,500 vendors at Natural Products Expo East in Boston, where it won the New Products Showcase Award for the Most Innovative Product.

For more information visit their website at www.bratdiet.org.

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