Turtle Mountain has been promoting its coconut milk dairy-free alternative as a major product since its introduction.
It wants you to try it so badly that the company is giving it away free.
Oh, not to you, of course. Unless you happen to live in Eugene, OR. Still, it's kinda cool.
The press release has this to say.
Turtle Mountain’s 2nd Annual Dairy-Free Ice Cream Giveaway will be held at Alton Baker Park in Eugene, OR, on Sunday, July 25, 2010. The festival is free to the public, and those who attend will receive So Delicious Dairy Free® made with Coconut Milk frozen confections.
Family-friendly games and prizes will be offered. The company expects to give out several thousand So Delicious Dairy Free® Made with Coconut Milk ice cream sandwiches and stick-bars. The event will also feature live musical performances by popular local artists and bands, including The Blair Street Mugwumps, Soulicious, and Michael Conley. A drawing will be held for prizes, including t-shirts, iPod shuffles, grocery gift certificates for Market of Choice, a year’s supply of ice cream, and a grand prize of a new hybrid bicycle, courtesy of Simply Cycle. Winners will be selected at 3 p.m.
Additionally, in an effort to support Turtle Mountain’s efforts to reduce its carbon footprint, anyone who rides a bike to the event will receive a free product coupon for So Delicious Dairy Free® frozen or refrigerated items which are widely available in the Eugene/Springfield area.
Coupons are also available at the Turtle Mountain website.