IMPORTANT NOTICE ABOUT COMMENTS

Because of spam, I personally moderate all comments left on my blog. That means you will not see your comment when you post it. It will instead show up within 48 hours, along with my response if one is appropriate.

All comments are welcome and will be posted, even if they are negative. You just can't promote other sites or products in them.

If you have a personal question about LI or any related topic you can send me an email at stevecarper@cs.com.

Otherwise, this blog and my Lactose Intolerance Clearinghouse are now legacy sites, meaning that I am not updating them any longer. The basic information about LI is still sound. However, product information and weblinks may be out of date.

My old website can be found at www.stevecarper.com/li

For quick offline reference, you can purchase Planet Lactose: The Best of the Blog as an ebook on Smashwords.com or Amazon.com or BarnesandNoble.com or a whole lot of other places that Smashwords is suppose to distribute the book to. Almost 100,000 words on LI, allergies, milk products, milk-free products, and the genetics of intolerance, along with large helpings of the weirdness that is the Net.

Saturday, September 22, 2007

Vitasoy Launches Breast Health Education Initiative


Vitasoy is one of the pioneers in the soy milk industry. I wrote about them extensively in my book, Milk Is Not for Every Body.

Worries about what they call the "misperception that soy may be too risky for people with breast cancer" have led them to encourage women to educate themselves more about breast health and soy.

They're doing so, according to their press release, with Pinkies, named for the pink ribbon symbol of the breast health movement. (If you look carefully, you'll see that "lactose free" is emblazoned around the cap.)

Vitasoy's specially-designed pink 8-ounce chocolate organic soymilks, dubbed "Pinkies" by the Vitasoy innovations team, feature the breast health movement's pink ribbon symbol and an invitation to sign up for a free subscription to the Vitasoy breast health e-newsletter at http://www.vitasoy-usa.com/breasthealth.

...

According to Suzanne Dixon, MPH, MS, RD, an internationally recognized expert in cancer nutrition and epidemiology, it's time to set the record straight about the soy-cancer link.

"Soymilk is safe for people with a history of cancer when it is taken as part of a healthy diet. It also supports overall health because it is cholesterol-free, high in protein, and a good source of calcium and other vitamins and minerals. Soymilk has many cancer fighting properties. So do other soy foods, including tofu, tempeh and edamame..."

Dixon believes soy supplements may be at the heart of the misperceptions about the soy-breast health link. "Studies show that soy supplements, since they don't use the whole soy bean, may not be safe for individuals with hormone-sensitive cancer, but there is no definitive research yet," said Dixon. "There is plenty of research that soymilk and some other soy foods can be a part of a healthy diet, however. Just don't rely on soy foods alone to improve the diet. You need to focus on total diet improvement for the best cancer prevention benefit."


In true press release fashion, the marketing gurus haven't coordinated with the web site masters, and so the breasthealth link given in the press release doesn't yet work. It'll probably be fixed after the weekend. (I work every day at this blog, but I've stopped expecting that anybody else does.) Try go to the main Vitasoy page for info. Click on "In the News" if you don't see the Pinkie bottle on that page.

Bookmark and Share

No comments: