Emilee's Italian Ice

The winner of Taste of Boston's Best Dessert, Emiliee's Italian Ice has reformulated its ingredients to make it dairy-free and lactose-free.



From their press release:

Emilee’s set out to create a dessert in which almost all could enjoy. This included a dessert for those who were lactose intolerant. Chirs Tabora, co-owner, comments, “If I included dairy ingredients in my product, it would mean nothing to millions of people who are searching for desserts and treats that fit into their dietary restrictions. If I can produce a unique concession for these folks as well as the general public, and leave behind all that would hinder them from eating it, I’ve won for the both of us.”

Emilee’s Italian Ice (www.EmileesItalianIce.com) has hit this market with success and are in their fourth summer of hosting concessions. Primarily in states such as New York, Connecticut, Massachusetts, and Rhode Island Emilee’s can be found through outdoor event locations. In addition, Emilee’s can be found at numerous retail establishments and more recently, their first stand-alone pilot location in Columbus, Ohio.

Emilee's Ice is also cholesterol free, fat free and sugar free.

All good, though I can't help but get a good laugh from an easlier line in the press release.

Emilee’s Italian Ice successfully changed their product ingredients without compromising taste or quality in order to cater to the 11.03% of the United States’ population who are lactose-intolerant.

11.03%? Who measures anything to this precision? We don't even know how many people in the U.S. are LI in the first place.

Apparently, they took the number from another line:

Approximately 1 in 9 or 30-50 million people in this country have been diagnosed as lactose-intolerant.

Of course, 1 in 9 is 11.11%, not 11.03%. Somebody's calculator needs new batteries.

Remember, always doublecheck numbers, especially percentages, to see if they mean what they claim to mean. Even if they're from the good guys.